Location: Remote
Position Type: Internship (Part-Time, Flexible Hours)
About Ivy Brothers:
Ivy Brothers is a leading college admissions agency that provides expert guidance to help students achieve their dream of attending top universities.
We are seeking a creative and driven Social Media Marketing Intern to enhance our presence on TikTok and Instagram. We are no stranger to these platforms: we have tens of millions of combined views, and are looking for an intern to help us further expand. This is a unique opportunity to contribute to a fast-growing brand and make an impact in the education and admissions industry.
Key Responsibilities
Content Creation
- Develop engaging, on-brand content for TikTok and Instagram, including Reels, Stories, and feed posts.
- Leverage trending sounds, memes, and hashtags to create viral content.
- Assist in designing graphics, editing videos, and creating captions that drive engagement using Canva.
Social Media Strategy
- Collaborate with the team to plan and execute campaigns aligned with Ivy Brothers’ voice and mission.
- Research trends and competitor strategies to maintain relevance and innovate content.
- Track key performance metrics and adjust strategies for continuous improvement.
Community Engagement
- Interact with followers by responding to comments, questions, and direct messages.
- Foster a positive and engaging community around Ivy Brothers’ brand.
Leadership Opportunities
- We are looking to promote solid performers to leadership positions within the marketing intern team, to help manage other interns.
Qualifications
- Passion for Social Media: Proficient in TikTok and Instagram, with a strong understanding of their features, trends, and algorithms.
- Creativity: Ability to develop compelling, innovative content ideas. We try to stray away from cookie cutter content. Instead, we make content that gives people real, high-level and relevant insights, hot takes, and content that makes people want to engage.
- Video Editing Skills: Familiarity with editing tools like CapCut.
- Strong Communication: Excellent writing and storytelling skills to craft engaging captions and campaigns.
- Analytical Mindset: Basic understanding of social media analytics and ability to track performance metrics.
- Self-Motivated: Proactive and able to work independently while meeting deadlines. We expect a certain number of TikToks to be posted each week.
Preferred but Not Required:
- Experience managing social media accounts (personal or professional).
- Background in marketing, communications, or a related field.
- Interest in education, college admissions, or content related to student life.
Benefits
- Gain hands-on experience in social media marketing for a growing brand.
- Gain knowledge of how to make content that will actually go viral (not just content that looks nice).
- Flexible working hours to accommodate your schedule.
- Opportunity to showcase creativity and grow a portfolio of work.
- Insight into college admissions strategies and the chance to make a difference in students’ lives.
- Letter of recommendation and potential for future opportunities with Ivy Brothers.